DE / 2023

2019 – 2021


              My journey with Babbel began while I was working at IDEO. I led a 10 week project for Babbel focusing on qualitative research across 3 markets, uncovering new opportunities and an articulation of the product vision.

A couple of years later, I joined Babbel, and started off working with a small team running scrappy experiments to validate the vision, and answer questions such as what new learning experiences should we offer, and how should we guide learners through these experiences?

After the vision was successfully validated, I transitioned to leading a design team of 7 members that was focused on integrating new experiences into the core product by rethinking the information architecture of the app.

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