2021 — 2023
As the design lead for the Play Squad Group, along with my product partner and our teams, I was responsible for defining the vision for the surfaces that play things on Spotify’s mobile app to respond to growing consumer expectations and business ambitions.
We created a strategy that focused on enhancing creator-fan connection, prototyped and tested numerous design directions. I presented the work to senior leadership and in other company forums to drive alignment and generate excitement.
Tests showed an increase in listener engagement and creator-fan connection by more than 20%, and a 4x increase in revenue through merch & concert sales.
In parallel, I've hired and grown the design team who thoughtfully craft and prune these surfaces.
︎︎︎ Out in the world