Work Experience
Aug 2023—Present · Remote
Head of Design
Transforming design from bottleneck to strategic asset at PowerUs
PowerUs is a Series B recruiting marketplace connecting skilled tradespeople with companies across Germany. When I joined as Head of Design in 2023, the design team was in turmoil—varying skill levels, no clear leadership, and tense relationships with engineering.
Over the next 16 months, I rebuilt the team both structurally and culturally. Team engagement scores went from below 60 to over 80. We established Schaltschrank, our design system that transformed how designers and engineers collaborate (engineers actually love working with it now). I led the product vision work that shaped our company roadmap, refreshed our visual identity, and built internal tools that help our GTM and sales teams make better decisions.
As a member of the leadership team reporting directly to the CEO, I've helped shape not just the product, but our business strategy, culture, and operations. Design went from being a bottleneck to being a strategic facilitator that helps the entire company move forward.
We evolved the B2C product thoughtfully based on vision work, user insights, a focus on improving the information architecutre & visual design (systematized through the design system). This examples shows the reworked job details page, which resulted in a 10% increase in applications after the redesign.We completely overhauled the B2B product which was previously neglected. We transformed it into a professional grade piece of software that respects the customer’s time, and creates trust in the PowerUs brand.We brought clarity to the job creation flow, and used LLMs to guide customers in creating the best possible jobs. As a result, over 80% new jobs had salary information and benefits added.I worked alongside Data, Account Management & Sales teams to unify internal dashboards that showed Customer Health, and enabled our GTM leadership to make data-driven decisions.I initiated a visual language uplift to improve how we show up in the world, communicate with our customers, and make PowerUs employees proud of the brand they work for´I worked with our Sales Team to create company segment specific pitch deck templates to help them make their pitches more effectiveIntroduced Loom as a way for async communication in the companyMade our weekly design rituals useful, informative, and engagingCommissioned an illustration system that was used across product & marketing assets