Work Experience


Aug 2023—Present · Remote
Head of Design



Transforming design from bottleneck to strategic asset at PowerUs


PowerUs is a Series B recruiting marketplace connecting skilled tradespeople with companies across Germany. When I joined as Head of Design in 2023, the design team was in turmoil—varying skill levels, no clear leadership, and tense relationships with engineering.

Over the next 16 months, I rebuilt the team both structurally and culturally. Team engagement scores went from below 60 to over 80. We established Schaltschrank, our design system that transformed how designers and engineers collaborate (engineers actually love working with it now). I led the product vision work that shaped our company roadmap, refreshed our visual identity, and built internal tools that help our GTM and sales teams make better decisions.

As a member of the leadership team reporting directly to the CEO, I've helped shape not just the product, but our business strategy, culture, and operations. Design went from being a bottleneck to being a strategic facilitator that helps the entire company move forward.


We evolved the B2C product thoughtfully based on vision work, user insights, a focus on improving the information architecutre & visual design (systematized through the design system). This examples shows the reworked job details page, which resulted in a 10% increase in applications after the redesign.
We completely overhauled the B2B product which was previously neglected. We transformed it into a professional grade piece of software that respects the customer’s time, and creates trust in the PowerUs brand.
We brought clarity to the job creation flow, and used LLMs to guide customers in creating the best possible jobs. As a result, over 80% new jobs had salary information and benefits added.
I worked alongside Data, Account Management & Sales teams to unify internal dashboards that showed Customer Health, and enabled our GTM leadership to make data-driven decisions.
I initiated a visual language uplift to improve how we show up in the world, communicate with our customers, and make PowerUs employees proud of the brand they work for´
I worked with our Sales Team to create company segment specific pitch deck templates to help them make their pitches more effective
Introduced Loom as a way for async communication in the company
Made our weekly design rituals useful, informative, and engaging
Commissioned an illustration system that was used across product & marketing assets


Oct 2021—Aug 2023 · Remote
Design Manager



Leading the evolution of the music industry’s most iconic UI at Spotify


Spotify is where hundreds of millions of people around the world listen to music, podcasts, and audiobooks every day. I joined in 2021 to lead the Play Squad Group—the team responsible for one of the most iconic UIs in the music industry: the Now Playing View. 

My role was to manage the team & define the vision for how the play surfaces should evolve to meet growing consumer expectations and business ambitions around new content formats, better discovery and distribution, and deeper artist-fan connections. The work my team shipped increased listener engagement and creator-fan connection by over 20%, and drove a 4x increase in revenue through merchandise and concert ticket sales.

Leading design at this scale meant balancing craft excellence with systems thinking (have you tried moving a button’s position when 500 million people use it everday?), collaborating across dozens of product teams, and ensuring that every change honored what made the experience special in the first place.

Official Release








Sep 2020—Sep 2021 · Remote
Principal Product Designer



Creating & integrating new multi-format learning experiences at Babbel


My journey with Babbel actually started at IDEO, where I led a 10-week research project across three markets to uncover new opportunities and articulate a product vision for their future. A couple of years later, that vision brought me back—this time as Principal Product Designer to help make it real.

I started with a small speedboat team to run experiments, validate the vision and answer critical questions: What new learning experiences should we offer? How do we guide learners through them? Once we gained confidence in the direction, I transitioned to leading a design team of 7 in the Growth & Engagment area and focused on integrating these new experiences into the core product by rethinking the app's information architecture.

The work spanned the full learner journey—from onboarding new users to helping them discover diverse learning content, build sustainable habits, and celebrate their progress. 

On TechCrunch




Sept 2019—Aug 2020 · Munich
Founding Designer



0→1 building a real-time meeting assistant before AI was cool at Ciara


Ciara was a digital meeting assistant for inside sales teams (think Granola specifically for sales), and I was the founding designer. This was my first true 0→1 experience—joining at the very beginning to help shape what the product could become.

As the sole designer working directly with the founders, I wore every hat: user researcher, product manager, product designer, and marketing designer. We were figuring out product-market fit in real-time, which meant rapid prototyping, constant user testing, and being comfortable with extreme ambiguity.

Ciara was slightly ahead of its time technologically. I prototyped many of the interaction patterns we see today in LLM chatbots—inline suggestions, real-time feedback on voice and tone—to help salespeople during real-time conversations, but we didn't have the models to follow through with experiences that would do most of the heavy lifting for the user.



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Mar 2015—June 2019 · Munich
Design Lead



Infusing human-centered design to fuel digital transformation for global brands at IDEO


IDEO is where I cut my teeth as a designer, starting as a design researcher and eventually leading teams through complex strategic challenges. Over four years, I helped organizations ranging from startups to Fortune 500 companies uncover new opportunities, launch ventures, and transform how they work.

Some notable clients I had the privillege to work with were Airbnb, Bosch, Lindt, Michelin, Siemens, and Zeiss. Each project required a different approach depending on the organisation’s context, constraints, and ambitions. The work ranged from digital product design to organizational transformation and strategic innovation.

My personal highlight was spending 7 months as a resident at La Victoria Lab in Lima, where I helped design and run a corporate startup accelerator for Intercorp, Peru's largest business conglomerate. Cima, a successful financial product that's still in market today, emerged from that program.

The best part about IDEO was being surrounded by exceptional people who taught me how to approach challenges with optimism, bring a human-centered lens to business problems, take ownership, embrace ambiguity, work across cultures and industries, and understand that great design work requires equal parts craft, strategy, and the ability to bring people along on the journey. 





2013, 2014 · Delhi
Information Designer


Making complex health data actionable through design at Public Health Foundation of India


In my previous life, I was a graphic and information designer. The most impactful work during this time was at the Public Health Foundation of India, where I designed infographics about malnutrition and immunization across the country.

Public health experts and ministry officials used them to raise awareness and make informed investment decisions about critical health programs affecting millions of people.