Principal Product Designer
Creating & integrating new multi-format learning experiences at Babbel
My journey with Babbel actually started at IDEO, where I led a 10-week research project across three markets to uncover new opportunities and articulate a product vision for their future. A couple of years later, that vision brought me back—this time as Principal Product Designer to help make it real.
I started with a small speedboat team to run experiments, validate the vision and answer critical questions: What new learning experiences should we offer? How do we guide learners through them? Once we gained confidence in the direction, I transitioned to leading a design team of 7 in the Growth & Engagment area and focused on integrating these new experiences into the core product by rethinking the app's information architecture.
The work spanned the full learner journey—from onboarding new users to helping them discover diverse learning content, build sustainable habits, and celebrate their progress.
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