Design Lead
Infusing human-centered design to fuel digital transformation for global brands at IDEO
IDEO is where I cut my teeth as a designer, starting as a design researcher and eventually leading teams through complex strategic challenges. Over four years, I helped organizations ranging from startups to Fortune 500 companies uncover new opportunities, launch ventures, and transform how they work.
Some notable clients I had the privillege to work with were Airbnb, Bosch, Lindt, Michelin, Siemens, and Zeiss. Each project required a different approach depending on the organisation’s context, constraints, and ambitions. The work ranged from digital product design to organizational transformation and strategic innovation.
My personal highlight was spending 7 months as a resident at La Victoria Lab in Lima, where I helped design and run a corporate startup accelerator for Intercorp, Peru's largest business conglomerate. Cima, a successful financial product that's still in market today, emerged from that program.
The best part about IDEO was being surrounded by exceptional people who taught me how to approach challenges with optimism, bring a human-centered lens to business problems, take ownership, embrace ambiguity, work across cultures and industries, and understand that great design work requires equal parts craft, strategy, and the ability to bring people along on the journey.