Design Manager
Leading the evolution of the music industry’s most iconic UI at Spotify
Spotify is where hundreds of millions of people around the world listen to music, podcasts, and audiobooks every day. I joined in 2021 to lead the Play Squad Group—the team responsible for one of the most iconic UIs in the music industry: the Now Playing View.
My role was to manage the team & define the vision for how the play surfaces should evolve to meet growing consumer expectations and business ambitions around new content formats, better discovery and distribution, and deeper artist-fan connections. The work my team shipped increased listener engagement and creator-fan connection by over 20%, and drove a 4x increase in revenue through merchandise and concert ticket sales.
Leading design at this scale meant balancing craft excellence with systems thinking (have you tried moving a button’s position when 500 million people use it everday?), collaborating across dozens of product teams, and ensuring that every change honored what made the experience special in the first place.
Official Release